Endless Expressions PhotoBooth
I collaborated with a client who runs a photo booth rental business to redesign their website for improved usability, visual appeal, and customer engagement. The original site lacked clear navigation, had an outdated aesthetic, and did not effectively communicate the business’s services.
My goal was to create a more modern, user-friendly design that would enhance the client’s online presence and drive more bookings.
Limitations
Weebly's Constraints: The client wanted to continue using Weebly, which limited customization options and flexibility compared to more robust website builders. This required creative problem-solving to implement a visually engaging design within Weebly’s restrictions. I used bright colors for backgrounds to help texts and buttons stand out.
Old Design
Outcomes
Mobile Responsiveness: The previous website was not fully optimized for mobile, and Weebly’s templates had limited mobile customization. I had to ensure the new design provided a seamless experience across devices working within grids and creative placement of text.
New Design
Enhanced Visual Appeal: I applied a modern, clean aesthetic with high-quality imagery, custom graphics, and a refined color palette to better represent the fun and professionalism of the business.
Improved User Experience: I reorganized content and buttons to improve user navigation and observation of services.
Following the redesign, the client reported a notable increase in customer engagement, with higher traffic, more direct inquiries, and a stronger brand presence. The website now effectively showcases the business’s services, making it easier for potential customers to book and enhancing the overall professionalism of the brand.