CASE STUDY: Good And Fed
An innovative food insecurity resource app and responsive website, designed to connect individuals in need with food banks and other food related resources in their area.
Role: UX Designer, Researcher, Strategist, Visual Designer
Time: 3 Months
Deliverables: Responsive Website and App
The User
The typical user would be individuals or families facing food insecurity. People facing economic hardship, including low-income individuals, seniors on fixed incomes, or those experiencing temporary crises. Their technical abilities would vary widely; some may have limited access to technology or lower digital literacy, relying on simple, mobile-friendly tools with clear language and visuals. Others may be comfortable with basic online searches and maps.
Approach
Using a human-centered framework, I focused on developing creative ways to navigate important information. One of the most useful parts of the iteration process was creating user journeys and personas to better understand the needs of the user. I continued interaction with diverse user-testing groups to ensure that as many needs are being met as possible. I gathered information from college students, parents and other people experiencing food insecurity.
Constraints
Impact
Balancing simplicity with functionality and ensuring a consistent user experience across different devices and platforms can be complex. I conducted a competitive audit with other food insecurity resource sites to consider what might be helpful to users, and what functions I thought were missing from their platforms.
The Problem
Families and individuals facing food insecurity need a reliable and easy-to-use platform to locate nearby food banks and access essential details such as hours, eligibility, and services, so they can quickly and efficiently get the food assistance they need during times of crisis.
I was able to create a flow in both a responsive website and a phone application to allow for use by diverse audiences.
Future Implications: Accessibility Considerations- prioritizing features like screen reader compatibility, color contrast, keyboard navigation, alternative content for multimedia, testing with assistive technologies, and much more.